Jordan (Nelson Mandela Boulevard, Western Nahid #57, Sorooshsima Building, Tehran


May 2019

Introduction of the Brand For years, Ford has been the world leader in the automotive industry. The culture of prioritizing competencies and merits, the creation of the first R & D units, the importance of all aspects of advertising and customer relationship and … had led Ford to always reassure and empower the customer and maintain its position as a giant in the minds. In this article, Sorooshsima is going to explore Ford’s development and branding. Henry Ford, innovative and contemplative in the automotive world: Perhaps the title philosopher is not right for Henry Ford. But he is undoubtedly one of the few

Coca Cola is almost the first brand in the true sense of the world and is considered to be the most popular and well-known brand in the world as well as the world’s most popular beverage, and the brand’s intriguing and creative ads have made a great difference in this popularity. Actually Coca Cola had very modest and ordinary start, in fact a pharmacist named John Pamberton invented Coca Cola. In 1886, in the backyard of his home, he was testing a combination of different materials in tripod brass pans to make a new drink. He got a caramel color,

IKEA Company is one of the largest private companies in the world, with more than 300 stores in 37 countries and more than 120,000 employee, with an annual revenue of more than $28 billion. The founder of IKEA is a man named Ingvar Kamprad, was born in 1926 in southern Sweden. The motto of IKEA is: Simplicity, Efficiency, and Beauty. Due to their affordability and good quality, IKEA’s products have world-class standing. This company is the world’s largest furniture retailer. IKEA was founded in Sweden in 1943 by Ingvar Kampard when he was 17 years old. The name of this brand

ZARA Company has the third largest chain of clothing and footwear in the world and its founder a former pajamas maker and a clothing store porter and the second wealthiest man in the world in 2016 is called the Spanish Amancio Ortega. Perhaps it is strange for some, in a world where fashion, clothing and footwear originates from France and Italy, the third largest supplier of clothing and shoes in Spanish. ZARA was established in 1975 and started work in the city of Artesia in Galicia. ZARA is actually considered the leader of Inditex chain Stores which is the largest textile

Ali Farahani, the young professor of calligraphy with a pen, he was three years old when with the help of his father, he learned how to read and write. When he was a teenager, he went to music school and was supposed to stay in that field, but his life took an unusual turn. He started calligraphy professionally ten years ago, focusing more on calligraphy with pen. He says: “Now, I teach calligraphy with pen between 10 to 12 hours a day and through virtual world, try to convey this art to my audience. From approximately four or five years ago,