Jordan (Nelson Mandela Boulevard, Western Nahid #57, Sorooshsima Building, Tehran


August 2019

Marketing campaign marketing campaign is a term used by most marketers and business owners. The word campaign is defined as a set of endless operations designed to achieve specific goals. Marketing campaigns increase the client’s awareness of the product or services through various media outlets such as television, radio, print advertising, pay per click and social media. They (marketing campaigns) reach out to customers in a variety of ways and do not rely solely on advertising, and may also use other features like demonstration and display, recommendation advertising and interactive techniques. Great marketing campaigns follow a consistent theme. For example, when we see only

Emotional Marketing How do brands effect our emotions? Many of us think that when we decide to buy a product, we are making a logical decision. But in fact, in many cases, it is based on emotions. In fact, if we are to look at the issue realistically, the reason for the popularity or selection of a particular product is the cost and time the brand has spent on its advertising to attract customers’ emotions. Many advertising experts have realized that this advertising method which is called emotional advertising is used to influence customers as advertising strategy. Many of the advertisements that