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Author: سروش سیما

Marketing campaign   marketing campaign is a term used by most marketers and business owners. The word campaign is defined as a set of endless operations designed to achieve specific goals. Marketing campaigns increase the client’s awareness of the product or services through various media outlets such as television, radio, print advertising, pay per click and social media. They (marketing campaigns) reach out to customers in a variety of ways and do not rely solely on advertising, and may also use other features like demonstration and display, recommendation advertising and interactive techniques. Great marketing campaigns follow a consistent theme. For example, when we see only

Emotional Marketing How do brands effect our emotions? Many of us think that when we decide to buy a product, we are making a logical decision. But in fact, in many cases, it is based on emotions. In fact, if we are to look at the issue realistically, the reason for the popularity or selection of a particular product is the cost and time the brand has spent on its advertising to attract customers’ emotions. Many advertising experts have realized that this advertising method which is called emotional advertising is used to influence customers as advertising strategy. Many of the advertisements that

Niche Marketing in Advertising   Hi Sorooshsima Podcast listeners, we are gonna present an educational podcast today. You may have heard the idiom, “niche marketing”. You should know niche marketing which is also called the same in the market in Iran, is a small part of marketing that focuses on a special part of the market. This part of marketing is for small business that want to introduce their products at an economical price and compete with the big guys. Sometimes, newcomers use niche marketing to enter the marketing arena. But sometime, high-income corporations are also looking for niche marketing.   If we want to

The success story of Mukesh Ambani is nothing but fulfillment of a dream. Mukesh Ambani, the Indian entrepreneur and investor was born in Yemen in 1957. By building reliance Textile Company in 1996, His father, Dhirubhai Ambani founded Reliance Industry in 1966 and began his business in Yemen. He expanded his business by building knitting industries in India In 1997. Mukesh studied chemistry in Mumbai and attended University of Stanford to obtain his Masters of Business Administration, but, at 24, he dropped out and returned Mumbai. Using his chemistry background, Mukesh was able to expand his production from textile to polyether and petrochemical

Introduction of the Brand For years, Ford has been the world leader in the automotive industry. The culture of prioritizing competencies and merits, the creation of the first R & D units, the importance of all aspects of advertising and customer relationship and … had led Ford to always reassure and empower the customer and maintain its position as a giant in the minds. In this article, Sorooshsima is going to explore Ford’s development and branding. Henry Ford, innovative and contemplative in the automotive world: Perhaps the title philosopher is not right for Henry Ford. But he is undoubtedly one of the few